Building an audience, creating a movement w/ Jared Robin, Co-Founder of RevGenius

Jared Robin, Co founder of RevGenius and Audience Haus, joins the show to talk about

• Jared's first sales job, cold calling office managers at FedEx to building a fashion blog with 10K monthly subscribers.
• The art of audience building, and how a LinkedIn group chat turned into an engaged 50,000 community
• What does it take for a B2B company to successfully build an audience
• Reflecting back on the presidential election and lessons learned in audience building.
• The trends of B2B SaaS companies purchasing media businesses and the future of enterprise content.

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