Building B2B at B2C Scale: Max Mozes on RevOps, Data Strategy, and the Walmart for Business GTM Motion

In this episode of the Thread Podcast, host Justin Vandehey sits down with Max Mozes, Director of Revenue Operations at Walmart for Business, to break down what it actually takes to build a world-class B2B motion inside one of the world’s biggest retailers.

Max has sat in every critical seat — quota-carrying seller, operator at Amazon Business, and RevOps leader helping scale LevelUp (acquired by Grubhub for $400M). That mix of frontline selling and systems design lets him think about RevOps not as “enablement,” but as business architecture.

Justin and Max get into:

• How Walmart is redefining B2B commerce for more than 30 million potential business customers, from single-location bakeries to Fortune 500 enterprises
• Why there’s no sales team big enough to manually touch every account, and how smart data prioritization becomes the actual growth strategy
• How RevOps turns chaos into clarity by organizing data, hierarchy, and process so sellers can take immediate action
• AI reality vs AI hype in GTM automation  what’s driving real productivity vs what’s just noise
• The soft skills that separate good operators from great ones: agency, resourcefulness, ownership

Max’s core message: at scale, RevOps is about building an engine where data, process, and people all line up. AI and automation should amplify humans, not replace them. And the best operators don’t just surface problems  they walk in with solutions already in motion.

‍