October 25, 2024

Going from 0 to 1 internationally, w/ Tim Fung, CEO and Co founder of Airtasker

And it ended up being that over about five years we 20x our revenue with that marketing strategy, and grew brand awareness from about 6 to 60%.

Podcast

Episode

121

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Tim Fung, Co founder and CEO of Airtasker, joins the show to talk about

How an apartment move led to the founding of Airtasker.
How tasking and labor markets differ globally, and what this market looks like in Australia.
How Airtasker is focusing on localization and community to differentiate from platforms like Fiverr and Upwork.
Finding product, channel fit, and how Airtasker used regional media outlets to drive awareness in local markets to create local jobs.

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