Launching Harry's and Hims brands, Direct WITH Consumers, and building an emotional connection with a spatula with Suze Dowling, Co founder of Pattern Brands

Suze Dowling, Co founder and Chief Business Officer of Pattern Brands, joins the show to talk about

• Unlocking direct to consumer businesses and creating a successful multi-brand model.
• The value in developing a brand that resonates with your personal stage of life, and how to define successful brand and buying personas.
• The differences between operating an agency and operating a startup.
• Direct WITH consumer vs. Direct TO Consumer and creating with your customer.
• Suze's evaluation framework for M&A and the brands that Pattern acquires.
• When it does and doesn't make sense for a brand to open up a brick and mortar location.
• The secret sauce to finding an underserved category for DTC disruption.