Swimming with the Sharks, battling the sun, and fighting mosquitos with Nichole Powell, CEO and Founder of Kinfield

Nichole Powell, CEO and Founder of Kinfield, joins the show to talk about

• Nichole's decision to make a professional pivot out of big tech to building clean, sustainable,consumer products for the outdoors.
• Nichole's experience appearing on Shark Tank, swimming with the sharks and receiving four different offers from investors to build Kinfield.
• How Kinfield has approached building product in a way that aligns with its core values and commitment to consumer health and sustainability.
• How Nichole and team have approached product segmentation for their various product lines and Kinfield's positioning strategy in retail.

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