July 19, 2023

The birth of the "portfolio aSaaSin" and the history and future of marketing automation with Anu Shukla, Co founder of Tapjoy and Botco.ai

Repeatability with minimal changes to your core offering is the key to unlocking product market fit

Podcast
Episode
38
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Anu Shukla, Co founder and Executive Chairman of Botco.ai, joins the show to talk about:

- The keys to finding product market fit as an entrepreneur, and her experience finding product market fit, multiple times, in various market conditions.

- Anu's experiences as a pioneer in the marketing automation space, as well as the ups and downs of building on someone else's platform.

- Anu's evolution as an entrepreneur from a specialist to a portfolio aSaaSin.

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