May 31, 2024

The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly

I'm trying to do this better myself, from a vulnerability standpoint, I'm always trying to get better. I'm learning to try to help myself to help others. Brands need to think the same way. If they believe in their own products and their own vision and the way they feel, and they don't let every consumer decision change that course, they may actually be more powerful.

Podcast

Episode

111

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Adam Katz, CEO of Sightly, joins the show to talk about

Adam's journey from IC to becoming the CEO at Sightly and leading from the front
The evolution of the marketing tech category and generating an authentic brand voice in the era of AI.
How Kobe Bryant inspired Sightly's Brand Mentality vision and narrative.
Caitlin Clark and the future of the WNBA brand and women's sports.
Defining your brand through what you say AND what you do.

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The "Mamba" of brand marketing and the future of MarTech with Adam Katz, CEO of Sightly

Ready to put Thread to work for you?

Ready to put Thread to work
for you?