Thread Launches to Redefine Sales Execution with AI-Powered Intelligence

Today, Thread, the first AI-powered Sales Execution Engine, officially launches globally, unifying CRM, sales enablement, conversation intelligence, and revenue intelligence into a single, AI-driven workflow. Unlike traditional sales tools that deliver scattered insights without direction, Thread acts as the connective intelligence layer that ensures every seller, manager, and revenue leader can act on the right insights at the right time.

“Sales has never been harder, leaders are drowning in disconnected data, sellers are overwhelmed by tools, and revenue predictability remains a guessing game,” said Justin Vandehey, CEO & Co-Founder of Thread. “Thread is designed to solve this. By integrating real-time AI coaching, deal execution, and pipeline insights into a single workflow, we help sales teams move beyond analysis to action and from activity to outcomes.”

For years, sales teams have been forced to juggle multiple, disconnected tools; Gong for conversation analysis, Seismic for content, Clari for forecasting, and CRM as the system of record. These tools operate in silos, requiring sellers and managers to piece together fragmented insights without a clear path to act on them. Thread connects the dots, ensuring insights from pre-call preparation, live conversations, and post-call follow-ups all feed into a single, AI-powered execution layer that transforms raw sales intelligence into seller performance.

Thread activates sales intelligence in real time, guiding sellers through every stage of the deal cycle. By embedding AI-powered conversational intelligence, Thread guides sellers with real-time coaching, objection handling, and tailored content recommendations, turning static enablement into dynamic execution. Its deal execution engine leverages MEDDIC scoring to continuously assess deal health and pipeline risk, ensuring sales leaders focus on the right opportunities. With predictive revenue intelligence, Thread integrates directly into CRM and forecasting platforms, surfacing insights that help leaders anticipate and drive outcomes.

Unlike tools that stop at call analysis or post-hoc dashboards, Thread goes deeper-analyzing customer sentiment, buying intent and seller behavior. As conversations unfold, the platform assesses willingness to buy, objections, and competitive risks, combining this data with how sellers navigate mid-market and enterprise deals to generate a dynamic MEDDIC score. This score becomes the foundation for high-impact deal reviews, ensuring sales leaders prioritize the right opportunities with real-time precision. Simultaneously, Thread proactively surfaces critical questions for frontline managers, equipping them with insights needed to interrogate deals effectively and drive deeper predictability.

If a business can predict revenue with precision, it’s more resilient, more strategic, and better positioned for sustainable growth. With Thread, revenue leaders move beyond gut-feel forecasting to data-backed certainty, ensuring stronger pipelines, higher close rates, and a more predictable path to success.

Thread has already generated momentum, securing over 35 enterprise customers on its waitlist, with companies across SaaS, fintech, and enterprise sales eager to integrate AI-powered execution into their workflows. With its official launch, Thread is committed to expanding integrations across the B2B sales and marketing tech ecosystem, enhancing real-time, personalized AI coaching, and scaling predictive deal execution models to drive higher win rates and more accurate revenue forecasting. “Thread sharpens every conversation, streamlines every decision, and strengthens every forecast, maximizing the impact and productivity of modern sales teams. Thread is redefining how deals are won, and this is just the beginning,” said Jeremy Vandehey, CPO & Co-Founder of Thread.

Meet our CEO, Justin Vandehey, on what inspired us to start Thread: