You've been invited to share your experience as a customer. Your responses help build a more accurate picture of time-to-value.
I'm a vendor
I run CS, RevOps, or implementation for a B2B SaaS company.
I'm a buyer
I recently adopted a B2B tool and can share my onboarding experience.
Question 1 of 8
What's the first "value" milestone for a new customer?
The moment your customer would say "this is working."
First integration live
First workflow automated
First report delivered
First measurable ROI
Team fully onboarded
Question 2 of 8
Median time from contract signed to that milestone?
Under 14 days
15 – 30 days
31 – 60 days
61 – 90 days
90+ days
Question 3 of 8
What % of new customers hit that milestone in your target window?
Over 80%
60 – 80%
40 – 60%
Under 40%
We don't track this
Question 4 of 8
Year-over-year ARR growth?
Under 20%
20 – 50%
50 – 100%
100 – 200%
200%+
Question 5 of 8
New logo growth (net new customers YoY)?
How many net new customers are you adding relative to last year?
Under 10%
10 – 25%
25 – 50%
50 – 100%
100%+
Question 6 of 8
Net revenue retention?
Under 90%
90 – 100%
100 – 110%
110 – 120%
120%+
Not sure
Question 7 of 8
Customers per CSM / onboarding person?
Fewer than 10
10 – 25
25 – 50
50 – 100
100+
Question 8 of 8
Average annual contract value (ACV)?
Used to estimate your Cost-to-Value and LTV:CTV, the activation-era complement to LTV:CAC.
Under $10k
$10k – $50k
$50k – $150k
$150k – $500k
$500k+
Question 1 of 4
Which vendor are you reviewing?
Search for the B2B tool your team most recently adopted, or type a name.
Question 2 of 4
Time from purchase to real value?
When your team actually got the outcome you bought the tool for.
Under 2 weeks
2 – 4 weeks
1 – 2 months
3 – 6 months
6+ months
Never got there
Question 3 of 4
How did that compare to your expectations?
Much faster than expected
Somewhat faster
About what I expected
Somewhat slower
Much slower than expected
Question 4 of 4
Did slow time-to-value affect usage or renewal?
No — we're using it fine
We considered switching
We reduced usage
We churned
Not applicable
Your score is ready.
Enter your email to see your Velocity Index score, quadrant placement, and shareable result card.
Your Velocity Index
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Value Speed (X)
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Growth (Y)
Outrunning Onboarding
Fast growth, slow TTV
Velocity Leader
Fast growth + fast TTV
Stuck
Slow on both
Efficient but Stalled
Fast TTV, slow growth
Value Speed →Growth →
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Cost-to-Value
Velocity is how fast. CTV is how cheaply.
Your Velocity score above measures the speed of activation. Cost-to-Value measures its economics, what it costs to bring one account to proven value, estimated from your answers.
Estimated LTV : CTV
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The activation-era complement to LTV:CAC.
Healthy floor ≥ 3:1 (the LTV:CAC benchmark); Thread customers target 8:1+.
Activation Leverage
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Live ACV one CS person carries.
ACV × customers/CSM × activation rate
Cost-to-Value (CTV)
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Cost to bring one account to proven value.
loaded cost/CS person ÷ (customers/CSM × activation rate)
$editable, defaults to ≈ fully-loaded US CSM cost (total comp ~$140k + benefits & overhead)
These inputs are self-reported. On Thread, the same numbers are evidence-based, a step can't close without proof of completion, so "activated" only counts when there's evidence. That makes proof-backed activation compress CTV and lift this ratio. Why CAC:LTV is broken →
Share your result
Get your customers' perspective
Share this link with a few customers. Their responses are matched to your assessment so you can see the TTV gap, how your delivery speed looks from the other side.
