For franchise brands, 150+ units
POS migrations, loyalty launches, compliance pushes, the rollout moves only as fast as franchisee adoption. Thread gives every location a guide that carries the program to done: training completed, POS configured, program live. Done means the record flipped, never "the manager said so."
every touch logged · the report is the audit
Illustrative rollout. A location turns green on a record read, LMS complete, config pushed, program live. The grid the board sees is the same data counsel audits.
The gap
Field teams can't be everywhere. A franchise business consultant covers dozens of locations. The laggards set the rollout's pace, and the board's perception of it.
Self-reported status isn't status. "We did the training" from a manager isn't a completed training record. Programs get declared done and quietly aren't.
Consistency is the brand. Every location running a different version of the program is how unit economics drift and standards fray at scale.
How the motion runs
Every location in the rollout gets its own guide, loaded with the program's checklist. Consent attested before the first touch.
The guide works the program with the franchise owner, training scheduled, config steps walked through, questions answered from your program docs. At their pace, in their quiet hours.
Done claims are checked against the systems, LMS completion records, POS configuration data. Never "the manager said so."
The location flips live on the record. The rollout report is built from record flips and logged touches, it doubles as the compliance record.
Native to your world
Every new unit is the same fifty steps, and every operator does them for the first time. The guide runs the runbook with each franchisee, and your ops system says when the unit is actually open.
More of your world
Openings are the start. The same guides run limited-time offers across every unit at once and keep each location’s reporting royalty-clean, straight from the POS.
What you're buying
Guides, long-lived resident agents, one per account, each with its own memory and a single goal it pursues across text, email, and voice.
Motions, the harness over the lifecycle: it holds the goal, the context, and the exit criteria at every stage, and reads your systems to close outcomes.
Voice Studio, design the voice agent beside the guide: persona, guardrails, knowledge, a phone number that answers as your brand.
Workflow builder, routing and segmentation: reads each account's state and engages the right guide at the right moment.
See it in detail, Motions, the full feature set, or call the live guide: the product answers the phone.
The audit trail
The guide is outcome-verified and never directs franchisee staff, it works the program with the owner, and every touch is consent-first, quiet-hours-aware, and logged. That's not a nuance we hide; it's a design decision your franchise-relationship counsel will want to read.
Add your own rules on top. The floor never comes off.
Proof
A national point-of-sale platform runs this motion on merchant activation today.
anonymized · thousands of owner-operators, one guide each
A 190,000-merchant payments processor runs it on merchant data onboarding.
anonymized · done means the record landed, present and correct
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